Bella Imagen Beauty
A full brand refresh and local search overhaul for a beauty business, built to turn more visitors into loyal clients.
- Client
- Bella Imagen Beauty
- Role
- Brand Designer & Marketing Assistant
- Focus
- Brand Identity & Local SEO
- Year
- 2020 – 2025
The challenge
Bella Imagen Beauty needed a brand that looked as professional as its services, and a way for nearby customers to actually find it. Inconsistent visuals and limited local search presence were holding back both new bookings and repeat visits.
The approach
I built a complete brand identity system (main, stacked and icon logos, a five-color palette and a script, serif and sans type system) so every touchpoint looked consistent. I applied it across a printed price list, seasonal promotional flyers and Instagram content, shot professional photography for digital and print, and took over the business's Google and Apple Business Profiles to improve local search visibility and customer discovery.
The outcome
The new branding and marketing materials drove a 15% increase in conversion rates and client retention, and the business became easier to find in local search.