About me
I'm Keven Valdez, a marketing and communications professional with five years of experience blending strategic market analysis with high-fidelity visual storytelling.
I start with the research (SWOT and situation analyses, market research, consumer behavior) and finish with the creative: brand identities, content, photography and video. At Bella Imagen Beauty, new branding and marketing materials I developed helped lift conversion rates and client retention by 15%.
I studied Communications with a minor in Marketing at Brooklyn College (CUNY, Spring 2026), and I'm fluent in Spanish. When I'm not on a marketing project, I'm behind the camera shooting portraits, products, streets and events.
Experience
- Digital Content Strategist, InternBrooklyn College BLMI · Jan – May 2026
- Lead Multimedia Content ProducerLodDepot · 2022 – 2025
- Brand Designer & Marketing AssistantBella Imagen Beauty · 2020 – 2025
- Photographer & Visual Content CreatorFreelance · 2021 – Present
Strategy
- SWOT & situation analysis
- Brand identity development
- Market research
- Local SEO (Google & Apple Business Profiles)
- B2B content strategy
Creative & tools
- Adobe Photoshop
- Adobe Illustrator
- Adobe Premiere Pro
- Canva
- Photography: portrait, product, event
- Video editing
Education
- B.A. Communications, Minor in MarketingBrooklyn College, CUNY · Spring 2026
- CourseworkAdvertising & Direct Marketing, Consumer Behavior, Electronic Commerce, International Business, Public Relations
- LanguagesEnglish, Spanish (fluent)