LodDepot
Translating complex B2B project goals into clear, persuasive visual content for stakeholders and sales teams.
- Client
- LodDepot
- Role
- Lead Multimedia Content Producer
- Focus
- B2B Multimedia Content
- Year
- 2022 – 2025
The challenge
B2B projects come with abstract goals and complex details. LodDepot needed visuals that made those ideas instantly clear to internal stakeholders and clients, and persuasive in sales pitches.
The approach
I worked closely with internal stakeholders to turn abstract project goals into clear, actionable visual content. That meant a consistent brand kit (full, word and icon logos, type and a five-color palette) and campaigns built on it, like the launch posts for the redesigned client portal, which explain new features in plain language. I designed, edited and refined all of it in Adobe Creative Suite and video-editing software, for stakeholder communication and B2B sales pitches.
The outcome
Clearer stakeholder communication and stronger, more streamlined B2B sales pitches.